Jay Connaughton served as a Media Advisor to President Donald Trump’s campaign. Connaughton is a leading national political ad strategist who has worked on many major campaigns over the last 20 years. His creative strategies have helped shape and win elections for Republican U.S. Senators, Congressmen and elected leaders at all levels of State Government. Connaughton is managing partner of People Who Think, an advertising agency with three core divisions: Innovative Advertising, Innovative Politics and Fridge.
Under Connaughton’s leadership, Innovative Political has grown into one of the region’s largest advertising firms and one of the country’s most successful boutique creative political firms. They’ve amassed a record of impressive victories across the Southeastern United States including campaign, caucus and issue advocacy experience, plus six different presidential races, U.S. Senate races and Congressional campaigns.
In addition to winning elections, Connaughton’s work wins awards too. Over 15 National Pollie Awards, including sweeping direct mail in 2008 winning 1st, 2nd, 3rd and 4th place and Best Viral Video of the Year. Jay Connaughton’s work has scored more than 100 Addy awards, including a National Addy award, two Best of Show Awards, and a People’s Choice Award.
Innovative Politics continues to thrive with 30 employees and clients from all over the US with concentrations in Louisiana, Atlanta, North Carolina and Washington DC.
Jay Connaughton met and married his wife Jennifer when they both led the Republican Party of Louisiana to some of the most significant wins in state history. Together, with Jay running the political shop and Jennifer managing the finance department, they shattered previous fundraising records, gave the GOP their biggest gains ever in the State Legislature and helped elect the second Republican Governor in a hundred years.
Connaughton is a native of Louisiana and a proud LSU alumnus. He and his wife Jennifer have three children.
If Jay Connaughton’s creative energy inspires People Who Think, his wife and partner Jennifer’s financial and operational management skills are the engine that keeps us moving forward. She plays a pivotal role in the company’s ability to grow, thrive and succeed for our clients in the future. On the home-front Jennifer expertly manages two school-age children, a toddler, two cats and an unruly miniature golden-doodle named Mollie.
Gordon Reese leads People Who Think’s political division, Innovative Politics. He is a trusted, behind-the-scenes advisor to leading advocacy groups, donors and politicians at every level of government. His dedication to the political and legislative process led Gordon to Washington, D.C. where he developed winning strategies for candidates, associations and government relations organizations.
After Hurricane Katrina, Gordon took a yearlong sabbatical where he raised over $1.5 million to rebuild homes and small businesses in coastal Louisiana.
Since joining People Who Think in 2007, Gordon has played an instrumental role in helping conservatives achieve super majorities in the Mississippi Legislature, Arkansas Legislature, North Carolina State Senate and Kentucky Legislature.
Gordon has also led the Innovative Politics team helping to elect U.S. Senators and members of Congress, and has successfully managed advocacy campaigns to further education reforms and educate citizens about free market principles.
Gordon served on the Board of Regents for his alma mater, University of Holy Cross. He was also selected as a fellow at the Loyola University Institute of Politics.
Gordon is an avid sportsman and conservationist. He is a native of Louisiana and resides in Covington, LA with his incredible wife and three children.
In his role as Account Leader for Innovative Politics, Morgan rallies the team to develop and implement strategies that deliver results and elevate public awareness and perception for our clients. Morgan has a depth of knowledge in communications and issue advocacy, having managed and coordinated communications efforts for previous clients in the oil and gas, commercial banking and criminal justice industries, among others.
Jordan bridges the gap between two worlds, with one foot planted in the land of ideas and the other in the realm of planning and research. His mission is to conduct and digest research, spur creative thought, and collaborate with the team to ensure our creative solutions match your brand and goals. And what’s on those feet matters to Jordan; he buys, sells and trades collectable athletic shoes.
Beth has a way with words. Candidates love what she writes and opponents fear her. With a track record of winning campaigns on her resume, including crafting television ads for President Donald Trump, Beth has the ability to tell your story in a way that wins votes, earns media coverage and creates results. Television, radio, direct mail including campaign, caucus and issue advocacy experience, presidential races, US Senate races and Congressional campaigns – Beth has written for them all. Candidates in the crosshairs have called her work “despicable,” “savage” and “infuriating the Clinton campaign,” and that makes Beth very happy.
Heidi brings 15 years of experience with strategic media marketing to the Innovative Politics team. Heidi’s extensive knowledge and contacts in the ever-changing world of media make it possible for Innovative Politics to maximize media buys and deliver highly effective campaigns for our clients. Honored to be named Media Person of the Year in New Orleans, Heidi placed $7,568,421 in media in a single year. Through shrewd negotiation and careful auditing Heidi creates winning buys for our political clients.
Nicole is a dedicated and perceptive partner to our clients, closely monitoring the rapidly evolving online world and social platforms to create effective and measurable strategies that deliver results. Nicole listens, monitors and measures to ensure content is on-point and has a flair for overcoming obstacles…as evidenced by her hobby of waterskiing in a lake that’s also inhabited by alligators.
Eric thrives on the creative process and the energy surrounding it. He loves to consider every angle and possibility before crafting a solution that is both effective and amazing. With over a decade of experience, Eric and his team have created websites that have earned nation-wide attention, national awards and resulted in measurable results for our clients. Eric’s background in graphic design and his work as a portrait photographer sharpens his creative vision for integrated success.
Jeremy is a creative leader with a passion for problem solving. To him there’s nothing more exciting, challenging and rewarding than coming up with the perfect idea and executing it to meet a client’s needs. Equally at home with graphic design and interactive media, Jeremy has received over 15 National Pollie Awards, including sweeping direct mail in 2008 winning 1st, 2nd, 3rd and 4th place and Best Viral Video of the Year. As Director of Design, Jeremy’s unique perspective and positive attitude powers the design team and encourages them to explore all ideas and communicate each client’s message in a powerful, compelling voice.
Rick designed Innovative Politics state-of-the-art video suite to ensure clients receive exceptional creative solutions that deliver winning results. His vision, execution and leadership on digital projects play a crucial role in developing ideas that win elections. Rick played a crucial role in creating commercials for President Donald Trump’s 2016 election campaign. Always ahead of the curve, the gift of his grandfather’s 8mm movie camera inspired Rick to enter the industry and produce and sell his first feature film at the Sundance Film Festival before age 21.