A Few Thoughts to Share

Innovative Politics 2020 Election Results

One day after the polls closed many close elections remain, but as the fog settles it’s becoming clear that Innovative Politics clients won big time in 2020. With over 20 years of political experience, Innovative has become one of the nation’s premier political firms. This year built on the tremendous success the political ad firm saw in 2016. Innovative Politics nearly doubled their advertising reach from the historic 2016 cycle.

A decade after Innovative Politics helped Republicans capture the first GOP State Senate majority since reconstruction, Innovative built on its tremendous win record in the Tar Heel State. In cycle, after cycle Innovative has been credited time and again for its creative ads that cut through the clutter.

With control of redistricting up for grabs, 2020 proved to be one of the toughest, and most contested campaign cycles in state history.

One of the hottest Republican rising stars in Florida, Senator Joe Gruters, faced re-election in a battleground state inundated with Democratic ad dollars. Gruters, who also serves as Chairman of the Republican Party of Florida, took nothing for granted.

His campaign message of “Gruters Gets It Done” was highlighted in three separate ads that were regarded as among the best in the Tampa DMA.

On the heels of winning the most hotly contested election in nation last year (read about Innovative’s work in that winning campaign here) Congressman Bishop faced an uphill battle this year with his district being redrawn and victory more difficult.

Bishop has been a warrior for his constituents in the battle against COVID-19 and as many Republican leaders struggled to message on the global pandemic, Bishop embraced it.