2018 midterm victories

Innovative Politics Impacts Midterm Elections

Innovative Politics’ impressive national work, particularly in battleground states, contributed greatly to a growing conservative majority in the U.S. Senate.

Midterm 2018 Senate defeats and wins

Four Historic U.S. Senate Victories

Innovative Politics played an integral role in unseating long-term Democratic U.S. Senators, including Indiana Sen. Joe Donnelly, Missouri Sen. Claire McCaskill and North Dakota Sen. Heidi Heitkamp.

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In the News: American Spectator, Connaughton on “Generation Trump”

The American Spectator recently sat down with Innovative Politics Managing Partner Jay Connaughton to discuss the large amount of support President Donald Trump has received from Gen X’ers during his time on the campaign trail and in office.

“‘We are an age group that doesn’t feel bound to party establishment,” Connaughton says, noting that many of the political heroes of today’s 40-somethings and early 50-somethings are usually Tea Party types (as examples on the Republican side: Ted Cruz, Rand Paul, Mike Lee, Jim Jordan) who bear little resemblance to those who came before. ‘They believe that the current two party system is propping up a corrupt political elite and that President Trump is challenging that in a positive way.’

He goes further. ‘The economy and the political system are seen as wrapped up together and he’s breaking the stranglehold the political class has over everything.

‘It’s also that our age group is not as bothered by the more modern reality-style communication methods that he deploys.”‘

READ THE WHOLE ARTICLE HERE.

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In The News: WVLA-TV Highlights Innovative Politics’ work on Trump Campaign

WVLA-TV stopped by the Innovative Politics’ office to discuss the agency’s work with the Donald Trump Campaign. The full video can be viewed here: Mandeville-based Advertising Company Helps Trump Win Presidency

Mandeville-based Advertising Company Helps Trump Win Presidency In the middle of this year’s election was a piece of Louisiana.

“Half of the ads that ran nationally were produced right here in Louisiana,” said Jay Connaughton, Managing Partner of Innovative Advertising, based in Mandeville.

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In the news: The Advocate discusses Connaughton, Innovative role in Trump victory

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The following is an article, published by The Advocate on Nov. 23, that features Innovative Politics’ Jay Connaughton and details his role on the Donald J. Trump for President campaign.

Here’s how one Mandeville man helped shape Donald Trump’s election victory
By Faimon Roberts
Nov. 23, 2016 – Mandeville, Louisiana

Shuttling between two sets of offices on the 14th floor of Trump Tower as afternoon turned to evening on Nov. 8, Election Day, one thought was nagging at the back of Jay Connaughton’s mind:

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Connaughton: Why Our Ads Trumped Hillary

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The following guest editorial by Jay Connaughton, managing partner of Innovative Politics, appeared on The Daily Caller on Nov. 16:

Everything you think you know about how Donald Trump scored his historic victory is wrong. 

The mainstream media wants you to think President-elect Trump’s victory was a complete surprise. It may have been to them, but it wasn’t to those of us on the ad team. Throughout the campaign ad pundits skewered his media strategy and claimed Trump was cheap and foolish. He was not. Talking heads thought his messages were off target, simplistic and untested…and yet they were the ones that were full of baloney.

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Innovative Politics & Trump for President Make History

trumpspeechInnovative Politics entered the history books Tuesday night, as it celebrated in New York City with the President-elect Donald J. Trump. Innovative Politics began working with the campaign after the Republican National Convention and played an key role within the advertising team.

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INNOVATIVE POLITICS WINS HUGE IN 2016 ELECTIONS

Innovative Politics entered the history books Tuesday night, as it celebrated in New York City with the President-elect Donald J. Trump. Innovative began working with the campaign after the Republican National Convention and played a key role within the advertising team.

Innovative Politics’s Managing Partner, Jay Connaughton, served as a media advisor and provided ad strategy and messaging insight. Innovative Politics produced nearly 30 television ads for President-elect Trump’s campaign, which spent more than $75 million dollars on television advertising.

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Innovative Wins Prestigious Pollie Awards

Innovative Politics is proud to announce that our agency has been awarded two more coveted Pollie Awards from the American Association of Political Consultants (AAPC). The Pollie is the industry’s highest honor bestowed upon political consultants at the national and international level. Esquire magazine has dubbed the Pollies as “the Oscars of political advertising.” We have won 24 Pollie Awards in our 15 years of political consulting.

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Innovative Politics Receives Highest Industry Honor

Innovative Politics is proud to announce that it has been awarded six coveted Pollie Award from the AAPC, the industry’s highest honor bestowed upon political consultants at the national and international level. Innovative Politics was recognized in the categories of collateral- public affairs and issue advocacy, direct candidate mail, logo development, and television spot, for its exemplary work during the 2012 political season.

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