Innovative Politics’ Work Named Best in the Nation

Innovative Politics won five awards, including a Gold Award for Overall Best Direct Mail Campaign of the Year and a special “Best of the Best” Award given by the U.S. Postal Service for the best political direct mail in the nation, at the 2020 American Association of Political Consultants (AAPC) Pollie Awards Competition.

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A Television Production Sweep

Innovative Politics also scored a triple crown, bringing home gold, silver and bronze awards for political television commercial production.

The Pollie Awards have been called “the Oscars of political advertising,” by Esquire magazine. The awards are not a popularity contest, but a reflection of the most politically effective, persuasive and creative work of the cycle.

Work that Wins Races

Jay Connaughton, owner and managing partner of Innovative Politics said, “We’re extremely pleased to have won these awards. But more importantly, we also helped our clients win these important races. Our mission is to produce creative work that wins, and these amazing ads are evidence that we’re succeeding. I’m very proud of our team and truly grateful for the clients who put their trust in us.”

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Patrick McMath for State Senate

Heading into the run-off Patrick McMath was down more than seven points against a challenger with a long political history and high name recognition. With only 25 days to impact voters, Innovative Politics got creative using facts and humor to capitalize on the opponent’s recognizable name. The twelve unique mail pieces, clutter-cutting TV ad and social media campaign pushed McMath to victory, winning 56% of the vote.

Best of the Best – U.S. Postal Service Award
Category: Best Political Mail in the Nation

Pollie Award Winner – Direct Mail Campaign
Category: Overall/Best of Year Direct Mail

Pollie Award Winner – TV Advertisement
Category: Candidate for State Legislator
Ad Title: ”Birdwatching”


U.S. Congressman Dan Bishop

Dan Bishop defeated Democrat Dan McCready in what many called the most closely watched special election in the country. As advisors for Bishop’s campaign, Innovative Politics caught the attention of news media across North Carolina and the nation with the TV ad it produced for Bishop titled “Crazy Clowns.” 

The ad offered sharp criticism of several prominent Democratic lawmakers, while also demonstrating Bishop’s alliance with President Trump and his hard-line stance against the increasingly radical policies of Congressional Democrats.

Pollie Award Winner – TV Advertisement
Category: Candidate for State Legislator
Ad Title: ”Crazy Clowns”


The Sunshine Coalition

Sponsored by a non-partisan, nonprofit coalition of supporters who want to bring more jobs and opportunities to Louisiana, this ad was created to shine a light on the damage lawsuits have caused for the state.

Pollie Award Winner – TV Advertisement
Category: Independent Expenditure
Ad Title: ”Exodus”

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2018 midterm victories

Innovative Politics Impacts Midterm Elections

Innovative Politics’ impressive national work, particularly in battleground states, contributed greatly to a growing conservative majority in the U.S. Senate.

Midterm 2018 Senate defeats and wins

Four Historic U.S. Senate Victories

Innovative Politics played an integral role in unseating long-term Democratic U.S. Senators, including Indiana Sen. Joe Donnelly, Missouri Sen. Claire McCaskill and North Dakota Sen. Heidi Heitkamp.

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In the News: American Spectator, Connaughton on “Generation Trump”

The American Spectator recently sat down with Innovative Politics Managing Partner Jay Connaughton to discuss the large amount of support President Donald Trump has received from Gen X’ers during his time on the campaign trail and in office.

“‘We are an age group that doesn’t feel bound to party establishment,” Connaughton says, noting that many of the political heroes of today’s 40-somethings and early 50-somethings are usually Tea Party types (as examples on the Republican side: Ted Cruz, Rand Paul, Mike Lee, Jim Jordan) who bear little resemblance to those who came before. ‘They believe that the current two party system is propping up a corrupt political elite and that President Trump is challenging that in a positive way.’

He goes further. ‘The economy and the political system are seen as wrapped up together and he’s breaking the stranglehold the political class has over everything.

‘It’s also that our age group is not as bothered by the more modern reality-style communication methods that he deploys.”‘


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In The News: WVLA-TV Highlights Innovative Politics’ work on Trump Campaign

WVLA-TV stopped by the Innovative Politics’ office to discuss the agency’s work with the Donald Trump Campaign. The full video can be viewed here: Mandeville-based Advertising Company Helps Trump Win Presidency

Mandeville-based Advertising Company Helps Trump Win Presidency In the middle of this year’s election was a piece of Louisiana.

“Half of the ads that ran nationally were produced right here in Louisiana,” said Jay Connaughton, Managing Partner of Innovative Advertising, based in Mandeville.

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In the news: The Advocate discusses Connaughton, Innovative role in Trump victory


The following is an article, published by The Advocate on Nov. 23, that features Innovative Politics’ Jay Connaughton and details his role on the Donald J. Trump for President campaign.

Here’s how one Mandeville man helped shape Donald Trump’s election victory
By Faimon Roberts
Nov. 23, 2016 – Mandeville, Louisiana

Shuttling between two sets of offices on the 14th floor of Trump Tower as afternoon turned to evening on Nov. 8, Election Day, one thought was nagging at the back of Jay Connaughton’s mind:

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Connaughton: Why Our Ads Trumped Hillary


The following guest editorial by Jay Connaughton, managing partner of Innovative Politics, appeared on The Daily Caller on Nov. 16:

Everything you think you know about how Donald Trump scored his historic victory is wrong. 

The mainstream media wants you to think President-elect Trump’s victory was a complete surprise. It may have been to them, but it wasn’t to those of us on the ad team. Throughout the campaign ad pundits skewered his media strategy and claimed Trump was cheap and foolish. He was not. Talking heads thought his messages were off target, simplistic and untested…and yet they were the ones that were full of baloney.

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Innovative Politics & Trump for President Make History

trumpspeechInnovative Politics entered the history books Tuesday night, as it celebrated in New York City with the President-elect Donald J. Trump. Innovative Politics began working with the campaign after the Republican National Convention and played an key role within the advertising team.

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Innovative Politics entered the history books Tuesday night, as it celebrated in New York City with the President-elect Donald J. Trump. Innovative began working with the campaign after the Republican National Convention and played a key role within the advertising team.

Innovative Politics’s Managing Partner, Jay Connaughton, served as a media advisor and provided ad strategy and messaging insight. Innovative Politics produced nearly 30 television ads for President-elect Trump’s campaign, which spent more than $75 million dollars on television advertising.

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Innovative Wins Prestigious Pollie Awards

Innovative Politics is proud to announce that our agency has been awarded two more coveted Pollie Awards from the American Association of Political Consultants (AAPC). The Pollie is the industry’s highest honor bestowed upon political consultants at the national and international level. Esquire magazine has dubbed the Pollies as “the Oscars of political advertising.” We have won 24 Pollie Awards in our 15 years of political consulting.

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