For nearly two decades, the Innovative Politics team has imagined, created and delivered messages that win votes across the nation. Innovative Politics has scored victories in U.S. Congressional races across six states. Our winning record includes 11 U.S. Senate races in nine states, over 40 State Senators and hundreds of State Representatives across the country.

2018

Four Historic U.S. Senate Victories 

Innovative Politics played an integral role in unseating four long-term Democratic U.S. Senators, including Indiana Sen. Joe Donnelly, Missouri Sen. Claire McCaskill and North Dakota Sen. Heidi Heitkamp though hard-hitting broadcast and social media video production . Innovative Politics also helped secure a historic victory for Marsha Blackburn, Tennessee’s first-ever female U.S. Senator with tis design and distribution of more than three million direct mail pieces.

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Motivating the Base for the Midterms 

An Innovative Politics-produced ad, titled “How We Feel,” touted President Trump’s enormously positive impact on the economy and was featured on FOX News’ The Ingraham Angle. During the segment, former Deputy Campaign Manager and President of Citizens United, Dave Bossie, gave kudos to Innovative Politics, saying,  “…one of our best guys in America wrote this ad.”

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Keeping Republicans in the North Carolina Senate

Continuing its long tradition of big wins in North Carolina, Innovative Politics helped North Carolina Senate Republicans maintain their majority in the upper chamber, scoring victories for 10 candidates in the state.

The firm also utilized direct mail to achieve victory in North Carolina’s 13th Congressional District, with the re-election of U.S. Rep. Ted Budd to his second term.

Innovative Politics placed millions of dollars in television, radio and social media advertising in North Carolina to achieve these impressive victories.

An Innovative Politics-produced ad “Storm Stories” told first-person stories of how Sen. Danny Britt rolled up his sleeves and helped his neighbors during North Carolina’s recent devastating hurricanes.

Winning Ballot Initiative Battles in the Tar Heel State 

Innovative Politics emerged victorious in several ballot measure campaigns in North Carolina this cycle.

The first measure lowered the cap on the state’s maximum income tax rate, while the other would’ve taken the power to select some judges from the voters and given it to an appointed panel. Thanks to Innovative Politics’ direct mail work, the tax cap amendment passed, and the judicial vacancy amendment failed.

Big Time Victories in Louisiana

Back in its home state, Innovative Politics led strategy, direct mail and general consulting efforts for State Rep. Bob Hensgens, who dominated the field with 60 percent of the vote in his run for District 26 of the Louisiana State Senate.  Hensgens enlisted the help of Innovative Politics to repeat the successes of his previous Louisiana House of Representatives campaigns, which the firm helped bring about.

Advancing Advocacy in Louisiana

Innovative Politics’ coordination of direct mail strategies for Stand for Children Louisiana and the Jefferson Chamber of Commerce PAC, which represents Louisiana’s largest parish, resulted in an undefeated streak in all 11 of the school board races the organizations supported in East Baton Rouge and Jefferson parishes.

Innovative Politics achieved another issue advocacy victory with the passage of a key criminal justice reform measure. The constitutional amendment brought Louisiana up to speed with the rest of the nation by requiring unanimous jury verdicts for serious felony convictions, and Innovative Politics broke down the sensitive issue for conservative voters in the state through its direct mail efforts. 

2016

INNOVATIVE POLITICS MAKES HISTORY

Innovative Politics produced nearly 30 television ads for President-elect Trump’s campaign. The campaign spent more than $75 million on television advertising, resulting in one of the most impressive victories in U.S. history.

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DELIVERS FIVE U.S. SENATE VICTORIES

Innovative Politics’ national work, particularly in battleground states, helped the Republican Party maintain control of the U.S. Senate.

We created and distributed approximately 160 unique direct mail pieces to more than 26 million Americans. Our efforts helped secure conservative U.S. Senate victories in: Florida, Indiana, North Carolina, Ohio and Pennsylvania. Innovative Politics also produced more than 60 television ads and web videos that appeared throughout the country.

UNDEFEATED IN NORTH CAROLINA STATE SENATE…AGAIN!

At both the state and local level, Innovative Politics went undefeated in races for the North Carolina State Senate, scoring eight wins for Republican candidates across the state. This is the third time Innovative Politics has gone undefeated in North Carolina legislative races.

SUPER MAJORITY IN KENTUCKY HOUSE

Innovative Politics’s heavy involvement in Kentucky’s 2016 State House of Representatives races allowed the Republican Party to regain control of the House for the first time in nearly 100 years.

EDUCATION WIN & OTHER LOCAL VICTORIES

Continuing its work as a top political strategy group for education reform, Innovative Politics emerged victorious in the Orleans Parish School Board races. The firm served as general consultants for the Protect Louisiana Super PAC, which ran radio and digital ads garnering conservative votes in the 4th Congressional District, resulting in Republican Mike Johnson earning a spot in the runoff.

2015

LOCAL LEADERS WIN BIG

Innovative Politics’ clients won major victories in two parish president races. In St. Tammany Parish, Pat Brister won in a crowded field with 71% of the vote. In Tangipahoa Parish, newcomer Robby Miller defeated a long-time career politician.

VICTORIES FOR POLITICAL NEWCOMERS

Taking full advantage of all of Innovative Politics’ capabilities, political newcomers Sharon Hewitt and Tony Bacala handily won their respective elections. With Innovative Politics’ guidance, Sharon Hewitt beat a former legislator by 20 points to win a seat in the State Senate. Tony Bacala won a seat in the State House earning two of every three votes cast in a crowded field.

FIGHTING FOR LAWSUIT FAIRNESS

Winning eight of 11 elections, Innovative Politics worked to create a more business friendly environment for Louisiana. Innovative partnered with state business leaders to execute an independent expenditure effort to build a legislative majority that favors and is willing to fight for lawsuit fairness.

SECURING AN EDUCATION REFORM MAJORITY

Despite a political environment extremely toxic to the Common Core State Standards, Innovative Politics won seven of eight Louisiana BESE races to secure a pro-reform majority on the Board. Innovative Politics worked with multiple outside groups on their multi-million-dollar independent expenditure efforts.

2014

HOLDING ON IN ARKANSAS

After working to flip the Arkansas legislature in 2012, Innovative Politics continued to work with advocacy groups to protect the pro-free-market majority.

UNDEFEATED IN NORTH CAROLINA

For the second consecutive election cycle, Innovative Politics worked alongside the North Carolina Senate Republican Caucus to elect and re-elect solid conservatives to the State Senate.

CONSERVATIVE VICTORY IN MISSISSIPPI

Once again, Innovative Politics led the charge by Congressman Steven Palazzo to defeat Gene Taylor, who, after losing to Palazzo in the 2010 general election, switched parties to challenge the congressman in the GOP primary. Palazzo’s re-election affirmed his position as Mississippi’s most conservative congressman.

WINNING A CONSERVATIVE SENATE

Working with national free-market groups, Innovative Politics helped flip six U.S. Senate seats, including the defeat of entrenched incumbents in Arkansas, Colorado, Louisiana and North Carolina, giving conservatives their first majority in the upper chamber since George W. Bush’s presidency.

2012

MISSISSIPPI ELECTIONS

Innovative Politics won two major elections in Mississippi: the re-election of Congressman Steven Palazzo and an impressive victory in a crucial Supreme Court race.

UNDEFEATED IN NORTH CAROLINA

Innovative Politics went undefeated in the North Carolina elections. A new Republican Congressman was elected, seven contested State Senate races were won and Innovative Politics scored a stunning victory in a statewide Supreme Court race.

2011

UNDEFEATED IN BESE BOARD

Innovative Politics went undefeated in four races delivering a reform-minded Louisiana Board of Elementary and Secondary Education (BESE) that will change the future of education in the state.

GOP MAJORITY IN LOUISIANA

Innovative Politics finally did the impossible – electing a GOP majority in the Louisiana Senate. Innovative Politics’ mailers for the Louisiana GOP were called a “Decisive Factor” in the win.

VICTORY IN MISSISSIPPI HOUSE

Innovative Politics completed a three year project that culminated in electing a GOP majority in the Mississippi House for the first time since Reconstruction – nearly 140 years.

2010

STEVEN PALAZZO ELECTED

Innovative Politics defeated a 20+ year incumbent in Mississippi and helped Steven Palazzo get elected to the U.S. Congress. It was a race that few thought Palazzo could win, but Innovative Politics had a plan.

GOP SENATE IN NORTH CAROLINA

Innovative Politics won seven of seven races in North Carolina, delivering the first GOP State Senate since the 1800s.

2008

GOP PICKUPS FOR NRCC

While Obama swept the nation, Innovative Politics helped the NRCC win three of only four GOP pickups and helped save several troubled GOP incumbents.

2007

GOP HOUSE IN LOUISIANA

Innovative Politics ran a massive voter contact program that elected the first GOP house for Louisiana in 100 years. Conservatives finally had the chance to set the agenda and shape the debate in Baton Rouge.