Delivering Over 50 Historic Wins in 17 States (Plus Alaska!)

The people have spoken, and the votes have been counted. Now, it’s clear that Innovative Politics has delivered unprecedented wins for its clients. Over 50 victories across the nation at every level of government: U.S. Senate and Congress, Governors and State Legislatures.

With over 25 years of winning political experience, we are one of the nation’s premier political firms, chosen by top-tier clients to deliver victories. The sheer amount of work delivered speaks volumes about our capability and capacity.

Through primaries and the general election, our team was responsible for:

Over 362 TV Ads & Digital Videos
111,804,536 Mail Pieces
$38M+ Million in Media Placed
2B+ Digital Impressions

HITTING IT OUT OF THE PARK IN SWING STATES

THREE U.S. SENATE SEATS FLIPPED RED

In three critical states, Innovative Politics supported conservative candidates and unseated long-entrenched politicians. And even better, these wins helped Republicans maintain and expand majority control of the Senate, ending Democrats’ reign over the chamber. Both mail and video highlighted the importance of cutting inflation, securing the border, and rebuilding our economy.

Innovative Politics Congratulates:

Montana Senator-Elect Tim Sheehy
Ohio Senator-Elect Bernie Moreno
Pennsylvania Senator-Elect Dave McCormick

Americans for Prosperity Action Montana – Beliefs

Americans for Prosperity Action Ohio – Failed All

Americans for Prosperity Action Pennsylvania – Common Sense

A PERFECT “10” IN U.S. CONGRESSIONAL RACES

Innovative Politics scored big wins nationwide for ten conservative candidates in crucial battleground states and helping Republicans maintain control of the House. Our team focused on creative mail design and video that drove home the messages that mattered the most to the electorate. We were proud to bring home wins for our clients in Alaska, Arizona, Colorado, Kansas, Kentucky, Michigan, North Carolina, Oklahoma, Pennsylvania and Virginia.

We especially enjoyed helping Appropriations Committee Chairman Tom Cole win a primary battle in Oklahoma that he described as “an old-fashioned bar fight.”

TARGETED OUTREACH: ACTIVATING LATINO VOTERS

Latino voters played a pivotal role in the 2024 election cycle, with their numbers growing at the second-fastest rate among major racial and ethnic groups in the U.S. electorate since the previous presidential election. Innovative Politics collaborated with a partner organization to engage this key demographic through targeted mail and video content. The bilingual messaging focused on issues that resonate most with Hispanic voters: reducing inflation, fixing the broken immigration system, and empowering the pursuit of the American Dream.

NORTH CAROLINA SENATE RETAINS SUPERMAJORITY

Innovative Politics helped Republican candidates win in several well-funded, contentious races and returned Senate President Phil Berger to preside in Raleigh. These wins allow the Republicans to hold on to their supermajority. Innovative Politics created hard-hitting TV ads and targeted direct mail to bring home the wins.

Innovative Politics Congratulates:

Senator Michael Lee
Senator Lisa Barnes
Senate President Phil Berger

FLIPPING THE MICHIGAN STATE HOUSE AND MORE STATE-LEVEL VICTORIES

Across five states, Innovative Politics helped our clients score an unprecedented 32 wins at the legislative level, including flipping control of the Michigan State House. Creative, targeted direct mail brought home victories for conservative candidates in Arkansas, Georgia, Indiana, Michigan and North Carolina.

WINNING GOVERNOR’S RACES IN WEST VIRGINIA AND INDIANA

Innovative Politics created direct mail and doorhangers to assist Gov. Patrick Morrissey in returning to the State House in Charleston with 62% of the vote. We also helped Mike Braun become the next Governor of Indiana with a nearly 15% lead over his opponent.

“From primaries to the general election, Innovative Politics reached voters across 25 states, crafting over 350 video ads and delivering mail totaling 10 times the height of Mount Everest—all with unmatched precision and creativity. I’m immensely proud our team played a role in shaping our nation’s political landscape, and serving our clients with unwavering integrity and excellence.”
— Jay Connaughton

“On behalf of our entire team, I want to extend my deepest gratitude to each of our clients for placing your trust in us. It’s an honor to partner with you to fight for what we believe in and make a meaningful impact in America. Together, we’re not only shaping campaigns—we’re helping to shape the future.”
— Gordon Reese