Innovative Wins in 2011: GOP majority in MS and BESE Board Sweep
For the first time since Reconstruction – nearly 140 years – the Speaker of the Mississippi House of Representatives will be a Republican. And Innovative Politics led the effort to make it happen.
Through an aggressive mail campaign, Innovative successfully unseated four incumbent candidates, including one who was entrenched for 24 years.
The Mississippi campaign was the culmination of a three-year plan to achieve a conservative and pro-business majority in the house, starting in 2008 with research and targeting of vulnerable districts. This data was later instrumental when redistricting altered the layout of the election. Conservatives were well prepared when Democrats tried to slant the new districts in their favor.
Advancing Louisiana Education
In addition, Innovative Politics served as consultant and marketing firm for the Alliance for Better Classrooms PAC, led by Baton Rouge businessman Lane Grigsby. With Innovative’s vision and execution of the campaign, candidates of the burgeoning reform movement swept the Louisiana Board of Elementary and Secondary education elections, giving a supermajority on the board to reformers.
The Times-Picayune specifically cited Innovative’s work as the key in BESE District 2, saying that the incumbent was “broadsided” by mailers, leading to her replacement. An aggressive combination of television ads, PR and mailers won the sweep for reformers. Click here for a Times-Picayune article about the victories.
Overall, Innovative Politcs had 13 wins in Louisiana and Mississippi, including three Louisiana House of Representatives wins and the successful re-election of Gordon Burgess for Tangipahoa Parish President.
In the past few years, Innovative Politics has scored several major victories like these, including the first GOP majority in the Louisiana House in 125 years, first GOP majority in the Louisiana Senate since the Civil War, the first GOP majority in the North Carolina senate since the 1800s, and three of four GOP congressional pickups in 2008.