A new Innovative-produced ad in North Carolina is receiving news coverage, both local and national, for its fun take on a Supreme Court race.
In a race where name recognition is everything, Innovative Politics created an ad using a jingle so funny and catchy that it has become a popular new ringtone in North Carolina.
CHARLOTTE, NC – Though he trailed early in a crowded field of 11 candidates when he joined the race for Congress, Innovative Politics knew there was something great about Robert Pittenger.
Pittenger was the most conservative candidate for North Carolina’s 9th Congressional District, but faced a tough path to victory. His strongest competition of the 10 other candidates was a well-known former sheriff that had been in politics for decades.
The Challenge:
Despite being a stalwart “Red State,” Democrats controlled a majority in the Mississippi State House of Representatives since reconstruction – nearly 140 years. The Democratic majority was defending the status quo of a broken system that was suffocating business efforts in the state. Innovative Politics was hired by a pro-business Political Action Committee to orchestrate a massive shift of the State House to be more conservative and business-friendly.
For the first time since Reconstruction – nearly 140 years – the Speaker of the Mississippi House of Representatives will be a Republican. And Innovative Politics led the effort to make it happen.
Through an aggressive mail campaign, Innovative successfully unseated four incumbent candidates, including one who was entrenched for 24 years.
Innovative Was The Game Changer
It was a race they said Bob Hensgens shouldn’t win. He faced an uphill battle according to the initial polls and his opponent’s home base was much larger.
Innovative Politics couldn’t change the population numbers…so we changed the game.
“Bob Hensgens was the underdog. We worked hard to tell his story and define his image,” said Jay Connaughton, Partner at Innovative Advertising. “There were critical differences between Bob and his opponent—more than just their hometowns—and our TV spot and mailers defined the issues and turned this election on its head.”
Innovative Politics Mailers for LAGOP called: “Decisive Factor”
In a major “come from behind” victory, Jonathan Perry can now put the title “State Senator” in front of his name. His victory delivers GOP control of the Louisiana State Senate for the first time since reconstruction.
“We’re proud to have been a part of this major victory,” commented Jay Connaughton, Partner at Innovative Politics. “This race was one that we could not lose and there is no doubt the mail we dropped in the last two weeks brought about victory.”