Innovative Was The Game Changer
It was a race they said Bob Hensgens shouldn’t win. He faced an uphill battle according to the initial polls and his opponent’s home base was much larger.
Innovative Politics couldn’t change the population numbers…so we changed the game.
“Bob Hensgens was the underdog. We worked hard to tell his story and define his image,” said Jay Connaughton, Partner at Innovative Advertising. “There were critical differences between Bob and his opponent—more than just their hometowns—and our TV spot and mailers defined the issues and turned this election on its head.”