The following is an article, published by The Advocate on Nov. 23, that features Innovative Politics’ Jay Connaughton and details his role on the Donald J. Trump for President campaign.
Here’s how one Mandeville man helped shape Donald Trump’s election victory
By Faimon Roberts
Nov. 23, 2016 – Mandeville, Louisiana
Shuttling between two sets of offices on the 14th floor of Trump Tower as afternoon turned to evening on Nov. 8, Election Day, one thought was nagging at the back of Jay Connaughton’s mind:
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The following guest editorial by Jay Connaughton, managing partner of Innovative Politics, appeared on The Daily Caller on Nov. 16:
Everything you think you know about how Donald Trump scored his historic victory is wrong.
The mainstream media wants you to think President-elect Trump’s victory was a complete surprise. It may have been to them, but it wasn’t to those of us on the ad team. Throughout the campaign ad pundits skewered his media strategy and claimed Trump was cheap and foolish. He was not. Talking heads thought his messages were off target, simplistic and untested…and yet they were the ones that were full of baloney.
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The following is a story from WWL-TV, which covers the great work Jay Connaughton and the rest of the Innovative Politics team did with the Donald J. Trump for President campaign on its road to the White House.
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Innovative Politics entered the history books Tuesday night, as it celebrated in New York City with the President-elect Donald J. Trump. Innovative Politics began working with the campaign after the Republican National Convention and played an key role within the advertising team.
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Innovative Politics is proud to announce that our agency has been awarded two more coveted Pollie Awards from the American Association of Political Consultants (AAPC). The Pollie is the industry’s highest honor bestowed upon political consultants at the national and international level. Esquire magazine has dubbed the Pollies as “the Oscars of political advertising.” We have won 24 Pollie Awards in our 15 years of political consulting.
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Innovative Politics is proud to announce that it has been awarded six coveted Pollie Award from the AAPC, the industry’s highest honor bestowed upon political consultants at the national and international level. Innovative Politics was recognized in the categories of collateral- public affairs and issue advocacy, direct candidate mail, logo development, and television spot, for its exemplary work during the 2012 political season.
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A new Innovative-produced ad in North Carolina is receiving news coverage, both local and national, for its fun take on a Supreme Court race.
In a race where name recognition is everything, Innovative Politics created an ad using a jingle so funny and catchy that it has become a popular new ringtone in North Carolina.
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CHARLOTTE, NC – Though he trailed early in a crowded field of 11 candidates when he joined the race for Congress, Innovative Politics knew there was something great about Robert Pittenger.
Pittenger was the most conservative candidate for North Carolina’s 9th Congressional District, but faced a tough path to victory. His strongest competition of the 10 other candidates was a well-known former sheriff that had been in politics for decades.
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The Challenge:
Despite being a stalwart “Red State,” Democrats controlled a majority in the Mississippi State House of Representatives since reconstruction – nearly 140 years. The Democratic majority was defending the status quo of a broken system that was suffocating business efforts in the state. Innovative Politics was hired by a pro-business Political Action Committee to orchestrate a massive shift of the State House to be more conservative and business-friendly.
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